It’s no secret that Australian mid-market businesses are scaling up, and fast. As operations grow, so does the demand for smarter, more agile technology. Enter: cloud solutions.
More and more mid-sized businesses are embracing cloud-based tools to power their success, and the numbers tell a compelling story.
The cloud is becoming essential, not optional
In the past, many mid-market businesses may have hesitated to fully embrace cloud technology, but times have changed. Today, cloud solutions are embedded across a wide range of critical functions:
- 43% are using cloud tools for asset and inventory management
- 43% for project management
- 40% for finance and accounting
- 39% for supply chain management
- 34% for customer relationship management
- 32% for payroll
It’s clear that cloud technology is no longer just a “nice to have”, it’s a key driver behind how modern businesses run day-to-day.
What’s fuelling this shift?
As mid-market companies grow in scale and complexity, so does the need to streamline processes and boost productivity. That’s why many local enterprises are planning to implement new CRM and ERP systems in the next 12 months.
But it’s not just about adopting technology for the sake of it. Business leaders are making strategic choices based on what matters most to their bottom line:
- Affordability (40%)
- Reliability (38%)
- Scalability and flexibility (35%)
They want tools that don’t just solve today’s problems but can also grow with them tomorrow.
ROI is coming in fast
The good news? These investments are paying off, and quickly.
Over 68% of mid-market business leaders reported seeing a positive impact or return on investment within just 12 months of upgrading their software. That’s a huge validation for those prioritizing digital transformation.
What are they measuring? The key ROI drivers include:
- Revenue growth (59%)
- Efficiency gains (59%)
- Customer satisfaction (50%)
The takeaway: cloud tech is accelerating mid-market success
With ambitions to grow, pivot, and scale faster, Australian mid-market businesses are leaning heavily on cloud technologies to get there. Whether it’s improving project delivery, tightening supply chains, or empowering teams with better financial tools, cloud ERP and CRM solutions are at the heart of this shift.
Is your business ready to make the move?
At Momentum, we help businesses leverage cloud-first platforms like MYOB Acumatica to boost efficiency and achieve real, measurable ROI.
Let’s chat about how the right technology can help you scale faster and smarter.